Course curriculum

  • 1

    Welcome

    • Here's what to expect from the course

  • 2

    Getting started with your personal brand

    • An introduction to personal branding for elite athletes

    • View values list (PDF)

    • View themes and topics list (PDF)

    • Personal brand and story builder (questionnaire)

  • 3

    Telling and presenting your story

    • VIDEO: Your keynote and storytelling

    • Keynote speech builder (questionnaire)

  • 4

    Commercial opportunities and valuing your brand

    • VIDEO: Athlete budgets and increasing your value

    • Athlete budget guide (PDF)

  • 5

    Growing your brand

    • Tips to grow your personal brand

  • 6

    More insights and case studies

    • Learn from athletes and marketers

  • 7

    Your thoughts

    • Quick comments