Grow outside of the game

Get the training, tools, strategy and personalised support to build, grow and commercialise your personal brand.

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    Getting started with your personal brand

    • An introduction to personal branding for elite athletes

    • View values list (PDF)

    • View themes and topics list (PDF)

    • Personal brand and story builder (questionnaire)

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    Telling and presenting your story

    • VIDEO: Your keynote and storytelling

    • Keynote speech builder (questionnaire)

    • Example keynote structure (PDF)

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    Commercial opportunities and valuing your brand

    • VIDEO: Athlete budgets and increasing your value

    • Athlete budget guide (PDF)

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    Growing your brand

    • Tips to grow your personal brand

    • The best platforms to help you monetise your brand, right now

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    More insights and case studies

    • Interviews: Learn from athletes and marketers

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    Next steps

    • What's your strategy?

    • Apply to join the Athlete Marketing Mentoring Program

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    Your thoughts

    • Fast feedback

Chloe Dalton

Olympic gold medallist; Rugby 7s, AFW star and former WNBL player

"Through this program I learned how to develop and craft my story, including all of the incredible lessons learned and insights that I've picked up from my sporting career. It gave me a plan, and the confidence, to show the world that I am more than just an athlete."

Developed in consultation with

Australian Athletes' Alliance
Australian Basketball Players' Association
Apiro Marketing

Want to know more?

Ask the program director Andrew Montesi any questions.

Not part of the ABPA? Here's the program for you

The complete personal branding program for elite athletes